We’re bombarded with ads every day whether it’s on TV, the internet, radio, print, or on our phones.  We often think that we’re tuned out to these ads until we need to make a buying decision!  It’s at that point where the impressions made on us from these ads get really powerful.  For example, I watch the golf channel pretty regularly and as you can  imagine, there’s a lot of commercials for golf equipment (as well as erectile dysfunction – but that’s for another blog post!)  For example, I bought a new driver only a year ago and was pretty happy with it . . . until of course one of my friends told me that he just bought the new Taylormade Driver R11S!  He absolutely loved it!  Now he didn’t tell me that I should go and buy one myself, but all of a sudden those same commercials on TV started to stand out!

Next thing I knew I was doing online research on new drivers, reading consumer reviews, watching youtube videos, etc!  So as of yesterday, I’m the proud owner of a new Taylormade RBZ Tour TP driver! (God I hope my wife doesn’t read this post.)  My point is that we’re often afraid to market or campaign ourselves to our past customers and friends on a regular basis because we don’t want to abuse the relationship or bombard them with ads.  I completely agree that there’s a WRONG way to do this.  On the flip side, not staying in touch with your spheres of influence regularly simply means that the next time one of your customers gets influenced by something or someone to buy and/or sell a home, you’re not gonna get the love!